Conceptualized by Aryanz Sports PR and Events for the Vasai-Virar City Municipal Corporation, IBVVMM came under the aegis of the
Athletic Federation of India (AFI) in 2012.
IBVVMM has five timed categories: Full Marathon (42.195km), Half Marathon (21.097km), 11km Open Run, 5 km Open Run and Dhamaal Dhav (4km). Besides these, the IBVVMM also offers a unique opportunity for running groups called the Battle Run, offering attractive prize money.
In its first edition, IBVVMM started with 700 participants and currently has in excess of 18,000 runners across various categories. The IBVVMM offers prize money in excess of Rs 50 Lacs. There is a separate prize money fund for participants from the Vasai-Virar Taluka region.
The event attracts some of India's finest athletes with names like G Lakshmanan, Lyngkhoi Bining, Elam, Singh, Deep Chand, Sanvroo Yadav, Shoji Mathew, Lalita Babbar, Kavita Raut, Sudha Singh and Monika Athare who have participated in the past.
The event has also been graced by personalities from different walks of life. Sporting legends like Sachin Tendulkar, Dhanraj Pillay, Anju Bobby George, P T Usha, Shiny Wilson, wrestlers Sushil Kumar & Yogeshwar Dutt, Archer Deepika Kumari to Bollywood celebrities like Riteish Deshmukh, Mahima Choudhary and a host of Marathi film and television luminaries have been guests of honour at the event. The first four years has seen Actor, Model, and Running Enthusiast Milind Soman as the 'Face of the Event'. Last year saw actors Rahul Bose and Mandira Bedi promoting the event as event ambassadors.